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KMID : 1235020170110010001
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Health Service Management Review
2017 Volume.11 No. 1 p.1 ~ p.8
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Foreign patient Acceptance posture analysis on Jeju Oriental Medical Institutions
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Yu Tae-Gyu
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Abstract
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This study focused surveys through Jeju Oriental Medical Institutions is willing to offer acceptance posture analysis. The competition to attract high-value added foreign patient centered on traditional medicine is intensifying among all the countries of the world since Health paradigm started to change into 4P including Predictive, Preventive, Personalized, Participatory and things in the future of medicine. Therefore, This study aimed to examine the possibility and limits of the future Jeju Oriental medical industry through the acceptance posture analysis of Jeju oriental medical Institutions. According to the Foreign patient Acceptance posture analysis of Jeju oriental medical Institutions, Acceptance posture involved in quantitative & qualitative indicators, implement & determining factors and so on for medical institution which is able to promote foreign patient project was mainly composed of one health care provider-based Oriental Medical Institutions and Major treatment subject was being biased to cosmetic surgery. Qualitative indicators like liability, etc was comparatively in good, while the management of multilingual website was insufficient. And although most of Jeju Oriental Medical Institutions did not implement practice for foreign patient, their willingness to participate in Oriental medical tourism project was relatively high. In conclusion, things below is required to strengthen acceptance posture of oriental medical tourism customer. First, we must make a connection between Special medical program earned a high local awareness and various local-tourism programs. Second, It is necessary to develop Jeju oriental medical tourism system and prepare a solution about this system to make joint utilization possible among medical Institutions. Third, It required to built the advertisement & management system could be made easily accessible to Jeju oriental medical tourists from many different countries. Fourth, we need to introduce pool of professional able to both being in charge and constructing contents as stated above. Finally, Classifying the autonomous Areas of Jeju and Developing consistently tourism product development based purposes, expectations, needs, research and etc for medical tourists is demanded.
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KEYWORD
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Oriental medical institutions, Oriental Medical tourism, Alternative medicine, 4P
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